Perfume design

Perfume is one of the beauty inventions that enhanced scents for human body. The origin word of perfume came the Latin word "per fumus", meaning “through smoke.” The history of perfume dates back to over thousands of years ago in ancient Egypt for ceremonial purposes.  However, in the past few centuries perfume has evolved and integrated into our culture as an essential need for many people.

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One of the first perfumes I had was the Clinique-Happy perfume. In the beginning, I was merely attracted by the scents, which are the refreshing smells mixed from flowers and fruits. Then gradually, I noticed the designs of the perfume bottles and have become intrigued by the variety of shapes from bottle to bottle. For the Clinique-Happy perfume bottle, simple and clear are the best ways to describe this perfume design. The bottle design does not contain any fancy decoration or complex graphic, but the simplicity of this fragrance bottle with its brand name in white and perfume name, “Happy,” in orange stands out above all else . The simplest design that correlates the names with a sense of freshness is an easy and straight forward design that  tells people “this perfume can make you happy!”

Nowadays, rather than just the scents of the perfume, bottle designs has became an increasingly important aspect of how the perfume is perceived. Each bottle design can briefly explain the scents and the characteristics to the prospective customers. In my view, a good perfume considers not only the scents but also the bottle design. Like the perfume in the bottom of this picture, the perfumes’ caps are carved into the shape of a bear’s and rabbit’s head, and the body in light blue and pink. These design elements may recall one’s childhood memories such as the time when one use to play with is teddy bears and stuff animals. Furthermore, the usage of a soft and light color can be associated with children’s naïve characters. With all of the characteristics, this perfume strongly shows that it is made for children, and the smell of this perfume should have a very light sweet and soft scent like that of baby lotions.

http://www.kaloo.com/kaloo2008/parfum.eng.htm