In design 1 class, the YouTube video “Check it out ” by Will.i.am and Nicki Minaj was showed on last Tuesday. It was an example of how music video combines words and image together. In the video, there is no written lyrics but filled with exaggerate facial and body expressions, and as well as some big Korean typographies. After watching the video, we had a small group discussion in class on what we think about the video. One of our group members, who has Korean background, mentioned that this video represents K Pop music because of the Korean typography, the clothing, and the dancing. Therefore, we thought this video is portraying the Korean culture and as well as conversing to Korean and American pop music. This video tells us that K Pop music is not only limited in Asia but also gradually getting popular around the world. Moreover, most people in our group agreed that the Korean words in this video could convey messages to audience even to those non-Korean speakers, which this video design has approached the concept of design as a conversation. It communicates not only the viewers in the video itself, but also other people. The words worked well with dancers by using pops forward effects in this music video. And the Korean words were designed in 3D effects, which was another communicating way to viewers. The clothing that the dancers wore was futuristic, and the dancers danced like robots, which makes the whole video in a futuristic theme. In addition, the bright pink, purple, and green were used in this music video that catches viewer’s attention. Also, the repetitive effects in both typography and human figures were commonly used in the video. Overall, the design elements in the video well combined words, image and music together that can communicate with people all around the world.
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